Key questions to consider include:
- What do you want the item to say about your brand?
- What interests does your audience have?
- Are you better to target a larger audience with a lower value item, or a more targeted audience with a higher value item?
- Do you want a quick, bold impression, or something that lasts and keeps your brand visible for a long time?
- How can I be sure the quality products or apparel I order are good quality?
- What do you expect to get in return for your promotional campaign?
Promotional products and apparel are a great way to advance your brand and support your business. They can supplement your business promotion and increase employee engagement. But, without a clear purpose, you may be compromising their effectiveness.