Key questions to consider include:

1. What do you want the item to say about your brand?
2. What interests does your audience have?
3. Are you better to target a larger audience with a lower value item, or a more targeted audience with a higher value item?
4. Do you want a quick, bold impression, or something that lasts and keeps your brand visible for a long time?
5. How can I be sure the quality products or apparel I order are good quality?
6. What do you expect to get in return for your promotional campaign?

Promotional products and apparel are a great way to advance your brand and support your business. They can supplement your business promotion and increase employee engagement. But, without a clear purpose, you may be compromising their effectiveness.

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